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WHISKAS CAMPAIGN FEATURES THE MOTHERS’

Whiskas 1 March 2012

 

UK cat food company Whiskas has unveiled a new advertising campaign entitled “Hunter”, which will feature the song Breathe Together (Perfumlani Kunye) as recorded by the Philani Mothers. Written by Zandile Mayekiso and Primrose Nyoka, Breathe Together is administered by Kassner Music worldwide on behalf of award-winning music supervision and production house Soundtree Music.
The “Hunter” campaign was created with distinct visuals of a Western man in an African setting. Brian Kelly, Creative Director at music supervision agency Soundlounge, was looking for a piece of music that combined the two elements. His research brought him to The Township Sessions, an album by The Philani Mothers. The album project was conceived by Peter Raeburn, who wanted to raise funds and generate awareness for the Philani organisation, a community based child health and nutrition organisation operating in the townships and squatter communities of Cape Town. Its sound embodied the cultural fusion Kelly was seeking, as it was written and sung in Xhosa but produced in London by, amongst others, Zero 7, Nitin Sawhney, Layo and Bushwacka! and Raeburn himself.
Brian Kelly said, “When I heard Breathe Together I knew I had found the right track. The rhythm felt like the movement of a cat and you could feel heat from the music, while Miriam Makeba’s vocals added to the feline atmosphere. Kassner Music and Soundtree Music made sure that we were able to clear the rights quickly and efficiently and we were delighted with the finished product.”

UK cat food company Whiskas| has unveiled a new advertising campaign entitled “Hunter”, which will feature the song Breathe Together (Pefumlani Kunye) PEFUMLANI KUNYE by ZANDILE MAYEKISO,PRIMROSE NYOKA| as recorded by the Philani Mothers. Written by Zandile Mayekiso and Primrose Nyoka, Breathe Together is administered by Kassner Music worldwide on behalf of award-winning music supervision and production house Soundtree Music|.

The “Hunter” campaign was created with distinct visuals of a Western man in an African setting. Brian Kelly, Creative Director at music supervision agency Soundlounge|, was looking for a piece of music that combined the two elements. His research brought him to The Township Sessions|, an album by The Philani Mothers. The album project was conceived by Peter Raeburn, who wanted to raise funds and generate awareness for the Philani| organisation, a community based child health and nutrition organisation operating in the townships and squatter communities of Cape Town. Its sound embodied the cultural fusion Kelly was seeking, as it was written and sung in Xhosa but produced in London by, amongst others, Zero 7, Nitin Sawhney, Layo and Bushwacka! and Raeburn himself.

Brian Kelly said, “When I heard Breathe Together I knew I had found the right track. The rhythm felt like the movement of a cat and you could feel heat from the music, while Miriam Makeba’s vocals added to the feline atmosphere. Kassner Music and Soundtree Music made sure that we were able to clear the rights quickly and efficiently and we were delighted with the finished product.”


Playlist | THE MOTHERS

PEFUMLANI KUNYE (BREATHE TOGETHER)
Genre: WORLD MUSIC
Year: 2005
Music
SIZOHAMBA (LEARNING)
Genre: WORLD MUSIC
Year: 2005
Music
YIZA NOBHALA (SUPPORT)
Genre: WORLD MUSIC
Year: 2005
Music
NOBHALA II (THE WRITTEN WORD)
Genre: WORLD MUSIC
Year: 2005
Music
YILWANI IMFAZWE (FAITH)
Genre: WORLD MUSIC
Year: 2005
Music
NCANCISA (MILK)
NCANCISA (MILK) THE MOTHERS
Genre: WORLD MUSIC
Year: 2005
Music
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